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The French Design Parade as seen by Instagram
Jul 12, 2018
Melissa Studach

Design Parade’s third-annual International Festival of Interior Design wrapped earlier this month in Toulon, France, but the inspiring designs live on in the feeds of social media. Founded by Jean-Pierre Blanc as a sister show of the concurrent contemporary design exhibition in Hyères, the festival aims to bring the work of design professionals to the public. Read on for a tour of the event, all experienced via the eyes of Instagram.

The “Pendeloque” project by designers Jeanne Martin-Taton and Marie-Marie Vergne features a Mediterranean palette as well as fabric created by French manufacturer Olivades.

French designers Bérengère Botti and Sophie Genestoux’s “En Trompe l’Oeil” showcase contrasts floor-to-ceiling, white enamel tiles with false black shadows on a mission to obscure perspectives and encourage meditation.

A post shared by © Oscar Duboÿ (@oscarduboy) on

View the “Grotto” exhibit, which is meant to capture the energy of a summer’s day, by French designers Kim Haddou and Florent Dufourcq of Studio Haddou Dufourcq.

Check out this lesson in scenography and staging by designer Pierre Yovanovitch.

Design Parade’s International Festival of Interior Design exhibitions will be on display until September 30 in Toulon. The larger initiative, Design Parade Toulon, comprises design in Hyères and interior design in Toulon, and aims to “unite several exhibitions around a competition designed to reveal and support young interior designers, an unprecedented project of this kind in France.”

Last year’s participating designers and firms included, among others, Inga Sempé, Adrien Rovero, Pernelle Poyet, Maria Jeglinska, Land of Salernes, Thélonious Goupil, Samy Rio, Laureline Galliot and Mathieu Peyroulet Ghilini.

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