california | Jan 29, 2018 |
Take a virtual tour of Converso’s new LA showroom

Modern furniture brand Converso has planted roots in Los Angeles with its first West Coast retail location. The 23-year-old company has previously run only brick-and-mortar locations in New York City and Chicago, in addition to e-commerce.

Take a virtual tour of Converso’s new LA showroom
Converso's LA showroom; photo by Sam Frost.

“Our business has been bicoastal for quite some time, and we felt that the moment had finally come to officially bring our business to L.A.,” says Lawrence Converso, founder of Converso. “Early in my career, I always enjoyed going west to California for L.A. Modernism and Palm Springs or to visit dealer friends. There was a different vibe around Los Angeles than anywhere else—a sense of optimism. L.A. is where I learned a major part of the business, so having a physical space there feels like a homecoming.”

Take a virtual tour of Converso’s new LA showroom
Vignette in the Converso showroom. Photo by Sam Frost

The 2,200-square-foot showroom is separated into two sections: the main showroom and a smaller “cabinet” room. The larger space is designed to house Converso’s main offerings, while the cabinet room is reserved for capsule collections and smaller collections. Artsu Ono, an L.A.-based artist, designed the exterior awning for the showroom, which was created to be representative of the California desert.

Some of the modern design items visitors can expect to see include a Philip Johnson Tripod lamp, a sculptural table by Isamu Noguchi, a George Nakashima chaise, a Studio Wendell Castle coffee table, and a pair of Finn Juhl Chieftain chairs and more.

At the end of last year, Converso also made its Design Miami debut. The brand’s exhibit, “Desert Minimalism,” was of never-before-seen works from Albert Frey. It featured whitewashed-plywood-and-upholstery sofa and pair of ottomans, a suspended desk and wall-mounted storage box, and a storage credenza.

Find Converso at 7257 Beverly Blvd., in Los Angeles.

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