Swedish Design Moves, a four-year-long program designed to spread awareness of Swedish design, architecture and fashion internationally, will debut in the U.K. during London Design Fair in September.
The program is commissioned by the Swedish government and is part of partnership between Architects Sweden, Association of Swedish Fashion Brands (ASFB), The Swedish Federation of Wood and Furniture (TMF) and Svensk Form.
Swedish Design Moves was launched at Salone del Mobile earlier this year. At the time, the program’s project manager, Michael Persson Gripkow, said, “Sweden’s design history is deeply connected to its rural heritage and social ideals but there is much more to Swedish design than the cool contemporary minimalism for which it’s best known. At its core, Swedish design is driven by equality, and creativity guides the solutions.”