Over a hundred guests celebrated the opening of the Serena & Lily Design Shop in Los Angeles on November 12. On hand were founders Serena Dugan and Lily Kanter, who were joined by Andrea Stanford, Jennifer Smith Hale, Jenny Murray, Gray Malin, Joe Lucas, Hillary Thomas, Ryan Brown, Elizabeth Dinkel, Patrick Dragonette, Molly Luetkemeyer, Mat Sanders, Emily Henderson, Wendy Haworth and others from the design community. Visitors explored the shop and toasted the opening with gin and tonics and wine from Mathew Bruno Wines of Napa.
Lulu Powers and Lily Kanter
“In our minds, L.A. was a natural fit for our next Serena & Lily store. We choose locations that speak to a distinct edge of our brand, and the place then gives context to our brand in a new light. We chose West Hollywood because it is a perfect fit for the L.A. story that we want to tell, which will be distinct to this community and environment,” shared Dugan.
“West Hollywood is the ‘Interior Design Center of Los Angeles,’” said Kanter. “There are so many great things happening in home design in that district right now, so we’re thrilled to be a part of it.”
Serena & Lily Design Shop is located at 8422 Melrose Avenue, Los Angeles.