John Loecke and Jason Oliver Nixon, the partners behind Madcap Cottage, have entered into a licensing partnership with Robert Allen @ Home, to bring their “traditional with a twist” aesthetic to a new line of textiles. The Madcap collection will preview at ITMA Showtime (Dec. 6 to 9) in High Point, North Carolina. The full collection will launch in April 2016.
“We will bring our passion for history, pattern and color to the manufacturer, designer and consumer in new ways,” said Loeke. ”We will show you how to make every day exceptional.”
The collection will feature color-rich and pattern-centric printed and woven fabrics, and will be paired with the Madcap duo’s integrated marketing approach, which includes vivid photography, branded video content, a branded blog and plenty of social media initiatives.
John Loeke and Jason Oliver Nixon of Madcap Cottage.
The collection is a next step in an on-going partnership between Robert Allen and Madcap Cottage. The Madcaps’ room at the Junior League of High Point/Traditional Home magazine Designer Showhouse during High Point Spring Market exclusively uses Robert Allen fabrics. Additionally, Madcap Cottage and Robert Allen will partner again for the Baker Furniture windows in Los Angeles and the Legends of La Cienega design festival.