| Dec 16, 2011 |
NYC's MAD Museum explores "American Design Now"
Boh staff
By Staff

Returning for its second season, The Home Front brings together respected voices in the field of object design to explore the theme "American Design Now." This year's programming, which runs from January 12 through April 12, 2012, and has been guest curated by Dan Rubinstein, Editor-in-Chief of Surface magazine, explores the ideas, developments, and talent moving native design forward. The series aspires to lay the groundwork for American designers to gather, respond, and construct new possibilities for the success of native design on a global stage.

The Home Front: American Design Now is to be presented in three constituent parts. The first will be a series of monthly lectures, featuring movers and shakers in the worlds of art, design, and architecture, including collector Adam Lindemann, architect Rafael de Cárdenas, DwellStudio founder and creative director Christiane Lemieux, Rockwell Group principal and studio leader Barry Richards, Monica Khemsurov of Noho Design District, and lighting and furniture designer David Weeks, among others. They will discuss and debate a variety of topics from product placement to the influence of regionalism on design to the mechanics of design fairs and competitions.

The second part will showcase members of the American Design Club (AmDC), a loose collective of leading young design talents, who will take over MAD's Open Studios from March 1 to March 8, to design and construct objects, while the public watches and asks questions. Their creations will then featured in their seventh show, "THREAT." Place and Time TBA.

The third and final part is the take-away literature, Temperature 2012, specially created by Volume, a design gallery in Chicago, for The Home Front. Attendees to any of the lecture series will receive this free publication, containing interviews with some 35 leaders in the field.

All lectures will be held in the Theater at MAD at 2 Columbus Circle in New York City. Tickets are $12 General, $8 MAD Members and Students with Valid ID.

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