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industry insider
Meet London’s freshest talents
Sep 11, 2018
Katy B. Olson

A new show, Design Fresh, debuts at 100% Design, the design show running this month during London Design Festival. Twenty-two emerging designers—from furniture makers, textile makers and ceramicists to sustainability-focused designers and artisans—will debut their wares across the four-day show.

Clockwise from top left: Phoebe Deeprose, JDPceramics, Giggy & Bab, and Alice Funge Ceramics will appear at the new Design Fresh show; courtesy 100% Design
Clockwise from top left: Phoebe Deeprose, JDPceramics, Giggy & Bab, and Alice Funge Ceramics will appear at the new Design Fresh show; courtesy 100% Design.

“Each designer has been chosen for their explorative ideas and original products ranging from plush interior accessories to intricate ceramics, contemporary furniture and everything in between,” notes the organization. “The showcase will demonstrate a breadth of rising designers and exciting new perspectives. However, the younger new graduates are not the only story. Some designers come into business later in life, going back to train, or developing skills outside of a college framework. An array of perspectives will be on display at Design Fresh.”

Meet London’s freshest talents[T]he younger new graduates are not the only story. Some designers come into business later in life, going back to train, or developing skills outside of a college framework. An array of perspectives will be on display at Design Fresh.

To that end, who is on tap? Among the sustainability proponents are Sam Lander, a graduate in Three Dimensional Design from Manchester Metropolitan University’s School of Art, who developed a new material and a new tool, and will show a repurposed coffee table and lampshades; and Poppy Pippin, who created Moss Tiles, wall tiles that promote moss growth for improved air quality. Among the ceramicist-designers are Aase Hopstock, founder of the interiors-accessories brand House of Hopstock, with fabrics, cushions and ceramics; and Phoebe Deeprose, with interior fabrics, wallpapers and homewares.

100% Design unfolds in the Olympia London exhibition center, over September 19 to 22, during the London Design Festival. The show, which launched in 1995, will also run a selection of discussions, installations and brand presentations. The emerging talents showcase isn’t the only new addition to this year’s event: 100% Forward, edited by journalist Barbara Chandler, makes its debut, casting the spotlight on eight up-and-coming designers in furniture, product, lighting and textile design; each of the emerging talents will be mentored by “an established designer who carved his or her career during the first decade of 100% Design.”

Also launching this year are the new West Kensington Design District, which features partners like The Design Museum, and 100% Futures—a presentation of innovative work by London-based British and international talents designing for future city living and the improvement of urban environments.

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