The London Design Festival announced the appointment of Max Fraser, a design writer and curator, who is also publisher and editor of the London Design Guide, as the Deputy Director, effective immediately.
In a year when the global spotlight will be focused on London, the capital will have the ideal opportunity to broadcast its reputation as one of the world's most creative capitals. The London Design Festival, which celebrates its tenth anniversary this year, can justly claim to be one of the world's most important design events, with over 300 events taking place last year over the nine days of the Festival.
Fraser will contribute across the Festival but be specifically responsible for marketing, strategy and communications, the wider partner network and thought leadership activity.
"I'm delighted to be contributing to the London Design Festival's ongoing progression and greatly look forward to strengthening its position as the highlight of the annual design calendar. My motivation has always been to celebrate and promote design excellence and the festival provides the ultimate multi-disciplinary platform to achieve this," said Fraser.
"Max is joining the Festival team at the right time as we enter a new stage in our growth and development," said Ben Evans, Director of the London Design Festival. "His insight and experienced perspective will be invaluable. Few know design as well as Max and his network, ideas and energy will only strengthen the Festival."