Multiplatinum singer Lionel Richie, who introduced his self-named tabletop collection in winter 2016, is back in the home—launching a bedding collection with JCPenney. Beyond his eponymous tabletop line, which spans bone china, weighted crystal barware, decorative glass vessels, leather accessories and candles, Richie is known for selling 100 million albums worldwide, nabbing an Oscar, a Golden Globe and four Grammy Awards.
“Because so much of my career has been spent on the road, home is truly a retreat for me. It’s a place where I can relax and spend time with my family and friends,” said Richie. “I am passionate about bringing my experiences at some of the world’s finest hotels into the fabric and design of my curated home collection so that JCPenney customers can make their home a tranquil, luxurious escape, without spending a fortune.”
“It was an easy decision to bring Lionel Richie’s first-ever home collection to JCPenney. He is known for his polished, effortless style and he’s translated this appeal into a beautiful line of bedding and bath products that will resonate with the JCPenney customer—many of whom are Lionel Richie fans already,” said Katheryn Burchett, senior vice president of merchandising. “By expanding our soft home assortment and working with new brand partners, JCPenney continues to focus on being a leading destination for updating your home, and enticing new shoppers to discover the style and quality found in our compelling selection.”
The music artist, the brand says, “played an integral role in the design and development of the entire brand, infusing his style and passion for the home into each piece.” Among those pieces are The Lionel Richie Home collection’s black three-piece comforter set with gold accents, a dark blue three-piece coverlet set, and coordinating sheet sets and embroidered towels. Each is designed to coordinate with JCPenney’s existing lines of bedding, bath and window products.