Quantcast
| May 13, 2014 |
Kathryn Ireland named brand ambassador for AGA
Boh staff
By Staff

Interior designer, Million Dollar Decorator, author and textile designer are a few of the titles Kathryn Ireland dons, and now she adds one more: Brand ambassador for the UK-based luxury appliance manufacturer AGA Rangemaster Group.

Ireland was officially given the title at a celebratory dinner last week. According to Ireland, she grew up with the products in her own homes in England and Scotland, and has convinced many of her clients to use them in their kitchens over the years.

“Kaythrn’s longstanding enthusiasm for AGA and her love of the new generation of electric products—combined with her style guru status—makes her ideal to get the message across that AGA is a relevant, practical product for today’s American family,” said William McGrath, AGA Rangemaster Group CEO.

As part of the partnership, Ireland will travel the continental United States and Canada appearing as a spokesperson for the brand. In addition, she will host events, from intimate dinners to large cocktail parties, at her new 8,000-sqaure-foot studio in Culver City, California, where AGA appliances are already installed.

The studio, which provides workspace for Ireland’s design business as well as an on-site hand-printing facility for her textile line, boasts a full dining room that seats 24, a bar area, and a fully operational kitchen.

“Having grown up with AGA ranges and, in fact, having learned how to cook on them, it’s an incredible honor for me to be awarded the role of Brand Ambassador,” said Ireland. “Long regarded as the absolute gold standard of stoves and appliances in England, I have no doubt that the AGA brand will conquer the kitchens of North America too.”

    MORE:
Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.
Jobs
Jobs