| Aug 9, 2010 |
John Derian debuts home collection for Target
Boh staff
By Staff

Following the unprecedented success with Liberty of London, Target will offer an exclusive, limited-time sale of John Derian home decor and accessories this Fall.

"John has created a collection of beautifully designed products at prices our guests will love," said Stacia Andersen, senior vice president, merchandising, Target. "We are excited to bring him and his unique style back to Target."

Derian's new line for Target features affordable home decor products and office accessories that are both fanciful and practical. The focus of the collection blends Derian's love of nature and appreciation of classic, vintage style with well-designed, purposeful products.

"I've worked hard to translate my unique vision into a larger assortment of products that are beautiful, affordable and truly feel one-of-a-kind," said Derian.

The assortment features nearly 100 products are all priced under $25. Home decor items include decorative trays, wall art and coasters, as well as stationery items such as mini journal sets and paper organizers. The collection also features fabric-covered storage bins, and tabletop items including ceramic mugs and melamine dinnerware.

John Derian is a New York City-based artist celebrated for his unique and inspired aesthetic, including decoupage art. In 2008, Derian created his first signature accessories collection for Target, including stationery and home decor items, followed by a limited edition holiday assortment later that year, which included gift wrap, ornaments and serving platters.

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