Forty One Madison showrooms like Juliska, Kiyasa, L’Objet, Mottahedeh, Rosenthal and William Yeoward Crystal will open to NY NOW attendees August 20 to 24. The space will host programming, including an August 22 “Sunset Seminar” panel with luxury marketing expert Pam Danziger, who will be on hand for a discussion as well as a book signing and giveaway of Shops That Pop! Forty One Madison will offer complimentary bus transit to and from the Javits Center, where NY NOW is held.
“Pam Danziger has her finger on the pulse of today’s retail environment and will be sharing tips to make shops pop as well as online strategies that work to drive business to your store,” says Laurie Burns, senior vice president and director of Forty One Madison.
The building will be in the midst of phase I of its renovation project; work on the exterior and the interior lobby ceiling begins in August. “Visitors can expect to see the lobby under construction upon arrival,” says Burns. “We hope guests will be as excited as we are about the project.”