east coast | Aug 29, 2018 |
Euro design comes to New York via a new pop-up

Belgian design brand Bulo Furniture is touching down stateside with a pop-up shop set to open in New York’s SoHo neighborhood next month. On hand will be midcentury and contemporary Belgian furniture and accessories, like Cove Lounge and DAN Desk, in addition to products and events shared by big Belgian names like Duvel beer and waffle purveyor Wafels & Dinges. And London-based artist Pat Vale, whose clients include Apple, BMW, Pentagram, Surface magazine, Fortune magazine and RIBA, among others, will deliver an installation for the weeklong pop-up.

The Dan Highback by Bulo Furniture; courtesy Bulo Furniture
The Dan Highback by Bulo Furniture; courtesy Bulo Furniture

Now is the right time for a pop-up, and New York is the right place, says the brand’s CEO, Carlo Busschop. “Showcasing Bulo in New York City was always a question of when, not if, and we’re excited to be coming here and engaging with the design community,” he tells BOH. “Belgium is not typically the first country that comes to mind when one thinks of European design, but we plan to open up a few minds over the course of the week.”

Bulo Furniture is known for its work with Saatchi & Saatchi and Vincent Van Duysen, and for using primarily recycled, renewable or reclaimed materials. It was founded in 1963 by Walter Busschop, who designed a wheeled filing trolley and used the revenue from it sales to launch his own furniture company. The company went on to offer all-inclusive office furniture packages, spanning desks, curtains, lighting and plant design. In 1997, it opened its first location outside of Belgium, in London, followed by Cologne, Amsterdam and New York.

The Bulo Furniture pop-up will run September 19 to 23, at 2 Rivington Street in SoHo, in New York. Doors will open daily from 11 a.m. until 6 p.m.

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