Collaborations | Dec 5, 2016 |
Drake/Anderson and others design windows for Farrow & Ball–DIFFA initiative
Boh staff

Launched in time for World AIDS Day on December 1, the first-ever Windows by Design initiative, a collaboration between Farrow & Ball and DIFFA, aims to raise AIDS awareness by inviting designers to decorate holiday windows at the brand’s showrooms throughout the country. The designs incorporate Farrow & Ball wallpapers and paint colors and will be on display until January 31, 2017. 

Farrow & Ball’s VP of brand engagement, Eileen McComb, says of the initiative, “We are delighted to be partnering with leading interior designers from across the country to support DIFFA. Each and every designer has created a unique and striking window vignette that showcases our colors and designs, while at the same time raising awareness of the ongoing efforts to combat AIDS.”

“DIFFA is honored to be featured in showrooms across the nation for Farrow & Ball’s Windows by Design campaign. A critical part of our mission is to raise awareness about the fight against HIV/AIDS, and we are so grateful to have the support and creative talents of each participating designer. We hope these beautifully designed windows inspire others to get involved in our work,” shares Johanna Osburn, DIFFA’s national executive director. 

Participating designers include: 

·         Alexander Doherty Design (Upper West Side, NYC)
·         Antonino Buzzetta Design (Flatiron, NYC)
·         Avril Martin, The Silver Lining (Pasadena, CA)
·         Carmiña Roth Interiors (Greenwich, CT)
·         Connie Cooper Designs (Westport, CT)
·         Drake/Anderson (D&D Building, NYC)
·         Elisabeth Soto D’Angelo, ZeRae Design (Orange County, CA)
·         Julie Lloyd with Clive Christian Interiors (Berkeley, CA)
·         Kristin Paton Interiors (Boston)
·         Michael Herold Design (Paramus, NJ)
·         MLK Studio (Los Angeles)
·         Patrick Mele (Upper East Side, NYC)
·         Raji RM (Washington, D.C.)
·         Tom Stringer Design Partners (Chicago)

Says Antonino Buzzetta, who made all the paintings used in the brand’s Flatiron store: “I wanted to create something that l believe mimics how a lot of people are feeling at the moment; messy, erratic and frantic. We can all use, especially now, some peace, love, and kindness.”

“Our window depicts a setting for the process of creative expression and celebrates the extraordinary work of DIFFA,” explains​ Caleb Anderson, of Drake/Anderson, whose window appears at the Farrow & Ball flagship showroom in the D&D Building. “Artistic expression, for the artist and viewer…is therapeutic and comforting. The drop cloths, splattered with various Farrow & Ball hues of blue, symbolize this creative expression and the comfort it provides. We chose various tints and shades of blue paint and blue wallpapers from Farrow & Ball, as these colors create a sense of calm. A symbol of courage and determination, hummingbirds are formed from Farrow & Ball wallpapers and dynamically fly out of paint cans. This symbolizes DIFFA and their tireless effort and extraordinary progress in battling misinformation and prejudice against HIV and AIDS.”

Drake/Anderson; courtesy Rachman Photography

Avril Martin, of The Silver Lining, describes her design: “I thought first and foremost what I turn to for ‘Cure and Comfort.’ Besides a beautiful space that is inviting, I turn to things like my spirituality, meditation, being in nature and having crystals in my home. I wanted this represented in the final design.” One of the window’s notable pieces is a vintage Drexel Heritage dresser, which the designer says “was found on the sidewalk and in bad shape. I gave it some TLC, a few coats of the new Vardo color and some new hardware, and it looks really fresh.”

“When I was given the opportunity to create a window vignette for Farrow & Ball for DIFFA, I thought about all the wonderful people in the world working so hard to find a cure for those suffering with AIDS,” says Connie Cooper, who designed the Farrow & Ball window in Westport, Connecticut. “My goal was to create a display that would honor the medical professionals offering both comfort and cure to those in need while highlighting the beautiful products produced by Farrow & Ball. I was able to find an antique doctor’s bag that was filled with all sorts of vintage medical tools and apparatus from 1948. My space is presented as the personal office of a doctor who travels the world helping those with AIDS. She is home for the holidays but still focused on her critical research.”

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