Interior designer and Texas-native Denise McGaha has been named brand ambassador for Currey & Company, a gig that celebrates her official "insider/outsider" status. Well-versed in the Currey & Company philosophy and aesthetic as a designer, McGaha will also be using her "outsider" influence to promote the furnishings and lighting brand beyond its Atlanta home base. Looking to foster deeper connections with customers and expand brand awareness, the company felt it was the right time to develop a strong designer partnership, says Bob Urlich, Vice President of Sales and Marketing.
"I could not be more excited about my new position with Currey & Company as their brand ambassador," said McGaha. "Our brands are a natural fit for one another and I look forward to expanding knowledge of the company to my network and more! The idea of being the #insideroutsider and sharing behind-the-scenes details of a family owned business was the genesis of this new relationship."
According to Ulrich, McGaha’s experience as an interior designer, blogger, presenter and marketing executive for luxury brand Neiman Marcus makes her the perfect advocate for Currey & Company, which opened a new showroom at the New York Design Center in February this year.
"This unique mix of experience makes Denise a great fit to understand and spread the word about Currey & Company to her peers, many of whom are our customers and to others we hope to become our customers," said Cecil Adams, Currey & Company's Creative Director.
As Currey & Company's insider/outsider, McGaha will be an access point to further engage customers and understand their business needs.
“Denise has good taste, abundant enthusiasm for design, and a thorough understanding of the design business," said Brownlee Currey, President. "Together these attributes make her a meaningful and important voice for our company.”
Join the conversation for this new venture with the hashtag #insideroutsider.