What distinguishes Fab.com from competitors like GiltHome, One Kings Lane and Joss & Main, is the edgy and up-and-coming nature of the designers and product it sells. Not to mention, a hot list of investors including Ashton Kutcher.
Currently featured brands include Emeco chairs, Plumen bulbs, Silva Bradshaw furniture and FontanaArte Italian lighting, with product available at 70% off retail. More than 175 designers are scheduled to appear in coming weeks and nearly 200,000 design enthusiasts signed up to be alerted of upcoming sales.
Each sale is curated by a design industry expert such as Monica Khemsurov, David Branham or Karim Rashid.
Fab.com also features an Inspiration Wall, a communal mood board which allows members to share and discover design inspirations from other design enthusiasts, uploaded from PC, Instagram, and via Google image searches. The Inspiration Wall compliments the design sales on the site, aiding and inspiring members to see how other people have incorporated colors, silhouettes, and differently scaled objects into their living spaces and wardrobes.
Fab.com was founded in 2010 by "serial entrepreneur" Jason Goldberg, formerly of XING AG, socialmedian, and Jobster, with design industry veteran Bradford Shellhammer, contributor to Dwell and formerly of Blu Dot and Design Within Reach, along with Deepa and Nishith Shah in Pune, India and Veerle Pieters in Deinze, Belgium. Fab.com's headquarters are in New York, NY.
The company launched with $3 million from investors including Ashton Kutcher, First Round Capital, The Washington Post Company, Baroda Ventures, Zelkova Ventures, Jason Goldberg, Lars Hinrichs, Dave Morgan, Allen Morgan, Ben Ling and Mark Kingdon.