| Jun 7, 2011 |
Chris Madden signs licensing partner for home collections
Boh staff
By Staff

Interior decorator Chris Madden has partnered with licensing agency Brandgenuity to extend her brand and licensing collections.

Known for her approach of personalizing the home, Madden was the original design correspondent for The Oprah Winfrey Show, host of her own series on HGTV for eight seasons, and author of 17 lifestyle books, most recently The Soul of a House (Rizzoli).

"It´s an honor to be working with Chris Madden," said Jay Asher, partner at Brandgenuity. "So many people find decorating a home to be an overwhelming challenge. Chris´ mission is to demystify the process, helping people everywhere to transform their homes into personal sanctuaries with ease by offering clever style tips and smart solutions to create the home that they crave."

Madden´s current line, The Chris Madden Collection® for JCPenney Home, will feature a variety of products including home and outdoor furnishings, home fragrance, and other lifestyle product categories, and will have Madden´s signature functionality, accessibility and sophistication.

"We are excited to begin collaborating with Brandgenuity," said Nick Madden, Director of Brand Development, Chris Madden Inc. "Chris' clear and authoritative design vision, coupled with her ability to articulate this message in a trusted and accessible way, resonates with a large swath of Americans. She is ecstatic about growing her licensing program with partners who share her passion for helping others coordinate their homes in a cohesive way that is beautiful and a reflection of their own taste."

Brandgenuity also works a range of brands including MGM Studios (Pink Panther, Rocky and the film library), Food Network, Pabst Brewing Company (Pabst Blue Ribbon, Colt 45, Old Style, Lone Star, Schlitz), World Poker Tour, Church & Dwight (Arm & Hammer; OxiClean), FX Networks (It´s Always Sunny in Philadelphia, Archer), Kathy Davis Studios, Harlequin Enterprises, The Juilliard School, The Really Useful Group (The Phantom of the Opera), Rodgers & Hammerstein, Pella Corporation and Laura Mercier, among others.

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