industry insider | Nov 12, 2015 |
Cassina transforms showroom with Patricia Urquiola
Boh staff
By Staff

With Patricia Urquiola as its new art director, Cassina has relaunched its Midtown Manhattan showroom. The project, Urquiola’s first in her new role, spans 6,500 square feet and features products from Haworth, including Poltrona Frau Group brands Cassina, Cappellini and Poltrona Frau.

The ground floor draws its inspiration from the brand’s modernist history, but also relies on the use of innovative materials. Some of the features include the Veliero bookshelf by Franco Albini, and a graphic boiserie in gray oak with metallic outlines and planks arranged to form a “V” shape, which both decorate and divide the showroom area.

There is also evidence of one of the brand’s legendary figures, Le Corbusier: large, asymmetrical windows draw cues from the architect’s Notre Dame du Haut chapel. The downstairs showcases key pieces from Haworth, Cappellini, and Poltrona Frau, accessible via a metal copper staircase. In that space, Urquiola evokes the look of a private apartment, organized into different areas: living room, dining room, relaxation room, bedroom and office.

A December party will celebrate the showroom’s official reveal.

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