In an effort to distinguish itself from the myriad of shows and exhibitions over the fall, Abitare il Tempo will introduce 100% Project which will focus on internationalization. The show, which will be double the exhibition size as last year, will run from October 21-23 in Verona, Italy.
100% Project will be devoted to internationalization, welcoming buyers from significant companies around Europe and the Americas. “While the Italian furnishing market is still in the doldrums," said the President of Veronafiere, Ettore Riello, "it is equally true that many parts of the world are still experiencing strong development. Abitare il Tempo 100% Project intends to intercept everything new coming to the fore in the most dynamic areas as a way to ensure new impetus for the competence, skill and experience of the Italian model and its values that are by no means spent."
Show attendees will see the latest in new product introductions from important manufacturers, as well as have the opportunity to learn about new product research and innovations in materials, marketing, design, entrepreneurship, and product distribution, covering 100% Project of the business of design.
Giulio Cappelini will be the art director of the Innovative Design Projects portion of the show, which will feature over 30 conventions, seminars and workshops focused on product distribution and the world of furnishings. While the focus of the show remains design companies and the introduction of new furniture, adjacent halls will be focused on High Decoration; Furniture and Finishes; and Kitchen, Bathroom, Wellness and Outdoor.