With a major new vision for the flash sale business model, Nordstrom has relaunched the home section of its flash sale web site, HauteLook.
Each new flight of home products posted is kept live and available for seven days, a departure from the more conventional flash model where product is posted daily and disappears in a few days or even a few hours. Each week, on Tuesday at 1:00 p.m. PST, brand-new selections of shopping “events” are available.
"Home is a little more of a considered purchase than apparel," said Kecia Hielscher, vice president of Hautelook.com's home division. "So, we feel having our home product available for a full week gives people more chance to study their purchase and discuss it."
The site is now posting 16-23 events a week, covering every major home classification.
Categories live this week include: Guy Fieri Cookware, Hot Summer Rugs Blowout, Street Art Featuring Banksy, Mid Century Classics From Control Brand, Zwilling J.A. Henckels, Easy Update With Color, Retro Movie Posters & Propoganda Art, All About Down Bedding, Vintage Sheets and Linen Bedding, Gallery Chandeliers, Fine Art: Limited Edition Animation, Cowhide Rugs, Furniture and More, Entertaining Essentials, Outdoor Patio Furniture Blowout, Tommy Hilfiger and City Scene and finally, Outdoor Accessories $20 & Under.
HauteLook originally launched home in April 2009.
