As a savvy design business owner, you’ve undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist? Creating a website for your business is just half the battle–if you want to gain new customers, it’s important to invest in appearing in search results.
Search Engine Optimization (SEO) is all about bringing high-value organic traffic to your site so you can attract the customers you care about. Digital marketing expert Manpreet Kalra will take the fear and confusion out of SEO, and give you the roadmap for a better Google ranking.
In this class, you will:
- Understand the role of SEO in lead generation
- Learn the power of meta descriptions and title tags and how to write them
- Identify search keywords for your business and how they can be used for growth
- Learn practical tactics for marketing your services to your target clients
By the end of class, attendees will have:
- The tools needed to develop a more effective SEO strategy
This is an online course conducted through AdobeConnect. You will receive an email with information on how to join the evening before the class.
Manpreet Kalra is a digital marketing expert, social activist, and serial traveler. She is an advocate for ethical sourcing and mindful consumerism. Manpreet launched Art of Citizenry, a digital marketing and strategy company specializing in conscious small to medium size businesses. She also teaches Digital Marketing at General Assembly Seattle where she helps students plan and execute digital strategy. As a Marketing Advisor, Manpreet's portfolio has included a diversity of clients - from the venture capital firm Stockford Limited to Artha Collections, a home decor designer to Mata Traders, a fair trade women's apparel company. She previously worked at Rival IQ, a social media analytics company, and shaped its marketing roadmap. She currently serves as board member of Dasvandh Network, a service-oriented crowdfunding platform.