Lead a team to develop and support Scalamandre’s brand strategy & marketing within the marketplace and in alignment with the future state organization strategy.
Coach, give feedback, identify training opportunities for team members.
Assist corporate showrooms with marketing materials, events, and window display merchandizing.
Manage the day-to-day operations of the marketing department.
Ensure that the company is delivering high-impact, customer-facing, and brand appropriate content for distribution across channels (via content creation, photoshoots, social media, the website, email communications, and sales brochures).
Manage and optimize the budget/spend for marketing & promotional programs.
Support the company objective to grow our licensee program, ensuring all new partners have access to brand appropriate guidelines and materials, and adhere to all brand guidelines.
Establish and or sustain relationships in the interior design / shelter magazine editorial market.
Support additional requests from ownership and the creative studio.
Identify and own all brand partnerships including PR, influencer, and trade relationships. Bring ideas to the organization for new partnership opportunities/strategies that will be brand enhancing and revenue driving.
Identify new areas of opportunity in partnership with the sales team.
Bachelor’s degree in marketing, Business Administration, Communications, or related field.
6 –10+ years of marketing experience, ideally in the interior design or luxury products industry.
Proven track record of developing and executing successful marketing strategies.
Excellent project management skills with the ability to handle multiple priorities and deadlines.
Strong analytical skills with the ability to interpret data, measure ROI, and adjust campaigns accordingly.
Exceptional verbal and written communication skills.
Ability to craft compelling messaging and storytelling that drives engagement.
Ability to thrive in a fast-paced, dynamic environment.
Willingness to travel as needed for events, campaigns, or market visits.
A working knowledge of interior design products (textiles, wallcovering, furniture, etc) is a plus
As a legendary American luxury brand, Scalamandré’s mission is to inspire interior designers with beautiful decorative textiles, wallcoverings, trimmings and furniture of the highest quality. Scalamandré’s commitment to the art and craftsmanship of its products has been the company’s hallmark, and its clear sense of integrity has produced a rich heritage of uncompromising quality and excellence.
Long a destination for connoisseurs of classic design, Scalamandré’s legacy began over eighty-five years ago when Franco Scalamandré began producing silk reproduction textiles for historic properties. For many decades, the Scalamandré weaving in New York City, manufactured the finest, most luxurious and exquisitely crafted mill, based fabrics, trimmings and wallpapers for the best-dressed interiors in America.
Throughout its history and to this day, Scalamandré has been called upon by many of America’s most extraordinary properties. Historic restoration and cultural commissions number well over a thousand. Among these are The White House, the United States Capitol, United States Treasury, Monticello, Mount Vernon, Colonial Williamsburg, Radio City Music Hall, and the Metropolitan Opera House. Additionally, Scalamandré remains the preeminent resource for America's leading designers and decorators for their most distinguished custom textile, wallpaper and trimmings projects.
In early 2017, Scalamandré merged with Stark Fabric, operating under the The House of Scalamandré name. In addition to continuing its eponymous brand, Scalamandré added to its family the prestigious Old World Weavers, Hinson and Grey Watkins brands. The company also represents many renowned international brands, such as Lelièvre, Colony and Ashley Stark Home. There are 12 corporate Scalamandré to-the-trade showrooms in major metropolitan locations, including its flagship New York location. In addition, its products are distributed around the world, through sales representatives and agent showrooms.
