Trade Shows/Markets | Sep 29, 2014 |
WestEdge Design Fair is back for round two in L.A.
Boh staff
By Staff

After a successful debut last fall, WestEdge Design Fair returns to the Barker Hangar for its second edition October 16-19. This four-day event will cater to the trade, press and public and feature more than 150 exhibiting brands and activations. Attendees will be able to shop from some of the best vendors in furniture, lighting, kitchen, bath, outdoor furnishings and more, all while soaking up design knowledge from a series of panel discussions and workshops covering a wide range of design topics and trends.

“WestEdge is unlike any other show,” said Bret Englander, Co-founder of Cerno, a lighting manufacturer, and repeat WestEdge exhibitor. “It provides a fresh focus on showcasing a fair of curated brands and lifestyle activations that appeal to both the trade and consumer audience. Last year, the talent of the exhibitors, designers and architects impressed me. We are thrilled to be participating again.”

Highlights from West Edge Design Fair 2013

This year’s exhibitor line-up includes Gaggenau, Grange Furniture, Iacoli & Mcallister, Marc Phillips Rugs, Ladies and Gentlemen Studio, Snyder Diamond, Resource Furniture, Urbancase, Woven Concepts and Wayfair, among others.

On Thursday, October 16, WestEdge will celebrate its opening night with a venue-wide cocktail party to benefit Heal the Bay, one of Southern California’s leading environmental nonprofit organizations.

West Edge Design Fair 2013

“WestEdge Design Fair celebrates the Southern California lifestyle,” said Ruskin Hartley, president and CEO of Heal the Bay. “The event is a great fit our organization. We are excited that proceeds from the event will help underwrite our work to keep L.A. beaches clean, healthy and safe for millions of visitors.”

The evening festivities continue into Friday night with a cocktail party to benefit the A+D Museum. Guests will have the chance to network with the global design community and win several prizes, including a week in Palm Springs during Palm Springs Modernism Week in February. This special evening supports the A+D Museum’s mission of celebrating and promoting an awareness of progressive architecture and design in everyday life.

2014 Exhibitor: Zoe Pawlak

In addition to evening events on Thursday and Friday, WestEdge will host a comprehensive schedule of panels and workshops throughout all days of the fair in a theater outfitted by Jenn-Air. Topics will include Art & Interiors, Color Trends, The Consummate Kitchen, Craftsmanship in the Digital Age, Rethinking Retail: Does Main Street Matter?, Rock Star Architecture: Creative Design for Recording Artists, The Bottom Line: How to Build a Cool Project Without Getting into Hot Water, Innovations in Kitchen & Bath Design, and Decorating for the Entertaining & Holiday Season.

Other fair highlights include cooking and grilling demonstrations, an outdoor lounge, a Color Consultation Hub presented by Benjamin Moore, an exhibition all about Pacific Coast design (superPAC) presented by Design Milk, and a group collective of furniture and lighting designers from New York City.

2014 Exhibitor: Urbancase

Media sponsors include Architectural Digest, The Architect’s Newspaper, Angeleno, California Home + Design, California Homes, Coastal Living, Design Bureau, Design Milk, Dering Hall, Evolo, The Editor At Large, Form Magazine, Interiors California, Gray Magazine, KCRW, Landscape Architecture Magazine, Metropolis, Modenus, Ocean Home Magazine, The Los Angeles Times, theTwentySIX,Retail Observer and The Wall Street Journal.

Show hours are Thursday, October 16, from 2:00 to 6:00 p.m. (to the trade only) and the opening night party starts at 6:30 p.m. Admission is $95. Friday, October 17, the show is open to the public from 11:00 a.m. to 8:00 p.m. for regular $25 admission. The party begins at 5:00 p.m. with an additional $40 ticket. Saturday, October 18, show hours are 11:00 a.m. to 6:00 p.m. and 11:00 a.m. to 5:00 p.m. on Sunday, October 19 with regular $25 admission.

To purchase tickets online in advance for $20, click here. The ticket price includes a one-year subscription to Architectural Digest.

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