Quantcast
digital disruptors | Jun 6, 2017 |
Tour Zaha Hadid, Frank Gehry architecture from the sofa, thanks to Google Earth

GOOGLE EARTH’s latest update is eliminating the long walks and unpredictable weather patterns of traditional architectural tours. Interactive guide Voyager, which Google Earth first launched in April, is adding architectural tours of buildings by Zaha Hadid and Frank Gehry to its list of thematically curated excursions. 

Zaha Hadid Architecture Tour
Zaha Hadid Architecture Tour
Google Earth's Voyager introduced several tours in its latest relaunch, including "Architecture by Zaha Hadid."

Rome’s MAXXI Museum and the Contemporary Arts Center in Cincinnati are among the six stops on the “Architecture by Zaha Hadid” tour. Eight contemporary works, including the Cinémathèque Française in Paris and the sculptural Frederick R. Weisman Art Museum in Minneapolis, are featured in the “Frank Gehry Buildings” tour.

Tour Zaha Hadid, Frank Gehry architecture from the sofa, thanks to Google Earth
The second stop on the "Frank Gehry Buildings" tour is in Minneapolis, at the Frederick R. Weisman Art Museum.

In hopes of enhancing Google’s storytelling features, Voyager includes 2-D (aerial) and 3-D views and a brief description at each location.

“What you’re never going to find in Voyager is, ‘Here’s a tour of homes of celebrities,’” Rebecca Moore, director of Google Earth, told The New York Times. “What we want to do is inspire people to explore the world through this interactive educational experience. We see it as a way to bridge cultures.”

Moore went on to say that Google Earth plans to make these storytelling tools available in the future to allow anyone to create Voyager-like tours.

Tour Zaha Hadid, Frank Gehry architecture from the sofa, thanks to Google Earth
Rome's contemporary art museum MAXXI is the first visit on the Zaha Hadid tour. All photos courtesy of Google Earth.

 

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.
Jobs
Jobs