| May 11, 2012 |
Target partners with regional boutiques on home collections
Boh staff
By Staff

Building on the successful introduction of the first flight of the Shops at Target on May 6, this week Target unveiled the fall collection of shops, which celebrate the role of the shop owners and their unique perspective, translating each store’s distinct aesthetic into collections.

The four boutiques debuting Sept. 9 will be San Francisco’s the Curiosity Shoppe, Boston’s PATCH NYC, New York’s Kirna Zabete and Odin. The collections debut Sept. 9 at all Target stores and Target.com, and will be available for a limited time.

“The Shops program is the latest chapter in Target’s commitment to providing affordable, innovative design to our guests,” said Kathee Tesija, executive vice president of merchandising, Target. “For the fall installment of The Shops, we’ve selected four premier boutiques to help us co-create limited-time collections guests will embrace as they update their wardrobes and homes with the season’s must-have trends.”

The fall installment of The Shops at Target features more than 230 exclusive products from four shops.

Established in 2007 by San Francisco couple Lauren Smith and Derek Fagerstrom, The Curiosity Shoppe is located in the city’s Mission District. A local charmer with a warm, inspiring atmosphere, The Curiosity Shoppe’s eclectic array of home accessories, gifts, crafts and games seek to encourage the creativity of its patrons. The Curiosity Shoppe at Target collection features fun and interesting items from kitchenware and decorative pillows to novelty pieces such as stationery and games. Prices range from $3 to $25.

PATCH NYC was established in New York City in 1997 by designers Don Carney and John Ross. After closing the store and moving to Boston, Don and John reopened PATCH NYC in Boston in 2010 where they offer a selection of art, home décor, candles, jewelry, scarves, as well as items from their exclusive lines, which are sold at specialty stores worldwide. PATCH NYC at Target features nearly 50 items, priced from $9.99 to $119.99, for guests looking to incorporate vintage-inspired pieces influenced by nature. The collection reflects the shop owners’ affinity for rediscovered objects, travel and the outdoors, and features a treasure trove of pieces including barware, bedding, tabletop and accents for the home.

The SoHo outpost of Kirna Zabete was founded by University of Virgina sorority sisters and best friends for more than 20 years, Sarah Easley and Beth Buccini. In 1998, they left their careers to create a retail concept that showcased who they believed to be the best fashion designers of today and tomorrow. With nearly 100 pieces, ranging in price from $9.99 to $199.99, Kirna Zabete at Target reflects an urban-chic sensibility and includes dresses, a genuine leather moto jacket, skirts and blouses in graphic prints and textures, as well as lace tights, scarves, hats, handbags and jewelry.

Founded in 2004 by Edward Chai and Paul Birardi, Odin was one of the first lifestyle stores dedicated to men. Now, with three locations in New York City, Odin carries high-end lines from well-known and emerging designers and includes an array of sophisticated, yet approachable menswear and accessories. With nearly 20 pieces, ranging in price from $14.99 to $99.99, Odin at Target will help men easily incorporate style into their wardrobes this fall with must-have items such as tailored pants, jackets, knit accessories and a chic weekender bag.

For more information and updates on the fall installment of The Shops at Target, visit ABullseyeView.com.

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