| Jan 11, 2010 |
Target acquires Smith & Hawken brand
Boh staff
By Staff

Target Corp. has acquired the Smith & Hawken brand and other intellectual property from Smith & Hawken, previously owned by Scotts Miracle-Gro Company.

“We believe the Smith & Hawken brand complements our existing portfolio of owned brands and provides our guests with another compelling reason to shop Target,” Kathee Tesija, evp, merchandising, Target.

Scotts Miracle-Gro Company was prepared to liquidate its 56 stores unless the brand was sold. Financial terms of the deal weren't disclosed but Scotts had bought Smith & Hawken for $68.5 million in 2004.

Target already sells Smith & Hawken's outdoor furniture and other lines. Target’s current assortment includes outdoor furniture, gardening and décor pieces via Smith & Hawken for Target, which since 2006 has been available exclusively at Target stores nationwide and online at www.Target.com.

Target, which operates 1,740 units in 49 states, said it is “excited” about the opportunities for this brand and said it will soon offer more details on plans for expanded Smith & Hawken offerings.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.