Beginning in March 2014 the Sustainable Furnishings Council (SFC) and the Hearst Design Group’s House Beautiful and ELLE DÉCOR magazines will be taking to the streets of New York to raise awareness about sustainable design.
Select SFC member companies will be featured in the annual House Beautiful Social Media Color Celebration and Chair Chase scavenger hunt, an online, mobile and in-person campaign, which will entice home furnishings enthusiasts and active social media users to traverse the streets of New York in search of environmentally safe chairs.
House Beautiful's March 2013 color issue
“The special section we are creating, which will also appear in ELLE DECOR, will focus on both the importance of the cause as well as the best practitioners,” said Sean Sullivan, group marketing director of the Hearst Design Group.
“Our consumer research shows a need for greater education and awareness about sustainable furnishings," said SFC executive director Susan Inglis. "So we're offering our members an opportunity to make ‘green’ the primary focus of a consumer-focused campaign that has garnered more than 500 million impressions since its inception. The campaign is timed well, too, as Earth Day is April 22.”
“…We believe we can influence other manufacturers, designers and retails to give thought to these issues and hopefully make positive changes where they can," said Sullivan.
Home furnishings manufacturers, retailers and designers must join SFC or renew their membership by Friday, December 20, to be eligible for this initiative. For additional information, contact Inglis via email.