Pierre Frey has welcomed Miami-based Hutton Home to its NYC showroom, the first outside brand to be featured in its history. The two leaders of the family-owned businesses, Patrick Frey, Chairman and Creative Director of Pierre Frey, and Douglas Hutton, President of Hutton Home, unveiled the collaborative results.
Frey wanted to add a richness to the showroom, but noted that "American showrooms all look alike. I thought, let's do it like an apartment, because after all, we are not a huge space." Douglas Hutton adds, "It's hard to have a cohesive design when you are showing lots of different companies and their brands."
Lamps, magazines, a small fireplace and new window treatments all enhance the residential mood. Frey describes the look as "anti-showroom, a more personal, salon-like environment." All of the Hutton pieces are upholstered in a neutral palette of creams and taupes, even though the fabric house is known for their color.
The collaboration only took a few months to pull together, despite the 12-14 week lead-time on the French-made furniture. The decision was finalized in November, Frey selected his fabric choices and sent them off to Hutton who grouped the fabrics with the finishes. They both credit having just one decision maker in each family with enabling the quick results, although Kim Huebner, Marketing Director of Pierre Frey says "it's also an advantage to having the creative people as the leader of each company."
And the Paradis sofa:
News categoriesAll News >
Apartment Therapy integrates retail therapy into its business model
Design a business that scales—3 designers share how
Eddie Ross’s new creative studio marries content to commerce
New Heritage Collection pays tribute to Bertazzoni’s 130-year historyTrade Shows | 02:26New Heritage Collection pays...
How Formica is reimagining laminate applicationsTrade Shows | 02:21How Formica is reimagining...
David Sutherland on where opportunity exists today
How Allied Maker went from woodworking garage to a $10 million business
How Catherine Connolly saved American textile maker Merida
The Inside's Britt Bunn on meeting modern consumer expectations
- In Print