Each new flight of home products posted is kept live and available for seven days, a departure from the more conventional flash model where product is posted daily and disappears in a few days or even a few hours. Each week, on Tuesday at 1:00 p.m. PST, brand-new selections of shopping “events” are available.
"Home is a little more of a considered purchase than apparel," said Kecia Hielscher, vice president of Hautelook.com's home division. "So, we feel having our home product available for a full week gives people more chance to study their purchase and discuss it."
The site is now posting 16-23 events a week, covering every major home classification.
Categories live this week include: Guy Fieri Cookware, Hot Summer Rugs Blowout, Street Art Featuring Banksy, Mid Century Classics From Control Brand, Zwilling J.A. Henckels, Easy Update With Color, Retro Movie Posters & Propoganda Art, All About Down Bedding, Vintage Sheets and Linen Bedding, Gallery Chandeliers, Fine Art: Limited Edition Animation, Cowhide Rugs, Furniture and More, Entertaining Essentials, Outdoor Patio Furniture Blowout, Tommy Hilfiger and City Scene and finally, Outdoor Accessories $20 & Under.
HauteLook originally launched home in April 2009.