| Jan 6, 2012 |
Jonathan Adler commissioned to design for Cottonelle
Boh staff
By Staff

Cottonelle tapped Jonathan Adler to design the brand's Spring collection of toilet paper roll covers—and help change people's point of view on toilet paper.

Jonathan Adler commissioned to design for Cottonelle

The Cottonelle brand introduced its designer toilet paper roll covers last August encouraging consumers to pay attention to an often-overlooked opportunity to enhance the look and feel of their bathrooms—and giving them a new way to respect the roll.

"Part of my passion for design is taking everyday objects and turning them into eye-catching conversation pieces and, until now, toilet paper has been a relatively untouched canvas," said designer Jonathan Adler. "So I was thrilled when Cottonelle approached me to design its spring collection of roll covers."

"When it comes to good design, I believe functionality is key," Adler added. "These roll covers are a great solution for keeping that extra roll of Cottonelle Clean Care handy and makes it easy to respect the roll that respects you."

To get one of the limited edition Jonathan Adler designer roll covers visit RespectTheRoll.com.

    MORE:
Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Plus, save the date: September 9–10 is BOH's inaugural conference, Future of Home.
Advertisement