| Mar 27, 2012 |
Hunter Douglas launches window treatment try-on app
Boh staff
By Staff

The Art of Window Dressing iPad app lets Hunter Douglas customers virtually dress their own windows to see how they look before purchasing.

“In many ways, our new App will revolutionize how consumers begin their search to find the perfect window treatments for their homes”, said Ron Kass, Hunter Douglas Executive Vice President of Marketing. “It brings together in one place everything a consumer needs to get started, simplifying the process and making it a whole lot more efficient and enjoyable.”

Part photo book and part rendering tool with a sophisticated “Swatch Sorter” function, “The Art of Window Dressing” App also lets consumers save and share their design ideas with family and friends.

The “Fashion Show” section features a virtual showroom of the most comprehensive line of custom window fashions that add great design to any home.  Consumers can browse the runway of hundreds of interiors, and see how each product can help transform a home aesthetically, while delivering a myriad of benefits, from light control to energy savings.

The “Dress A Window” section capitalizes on the Hunter Douglas proprietary iMagine™ rendering tool, which allows consumers to see how each product would look in sample room scenes or in their own home.  Consumers can take their own picture of a room and render Hunter Douglas products right on the windows to preview how different styles impact the overall décor.

The “Swatch Sorter” tool provides a wonderful way to sort through the thousands of fabric and style options available within the product collection. The tool lets a consumer select among light-filtering options, different style choices and colors.  The color section of the tool sorts the fabric choices available in each product style by color families. Once a color family is selected, just the fabrics within that color family are shown so that the process of finding just the right fabric/color combination is a whole lot easier.

The App also has a “Workbook” that lets all room renderings be saved complete with product specifications.  These room scenes can be easily shared by email, Facebook and when visiting a dealer.  The built-in Dealer Locator lists nearby retailers where consumers ready to purchase can see the products on display and work with a window coverings professional who can provide additional design advice as well as measuring and installation expertise.

Marv Hopkins, President and CEO, added “The Art of Window Dressing™ branding campaign has focused consumer attention on the many benefits that Hunter Douglas window fashions alone deliver.  The new App expands on this idea to further illustrate how great window fashions can transform the mood of a room in a way that no other home furnishings product can.”

“The Art of Window Dressing” App is now available at the iTunes App Store as well as through a link on www.hunterdouglas.com.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.