Fashion brand Timo Weiland is partnering with Vista Alegre on the first iteration of Retail Lab, a new training program for fashion designers in New York City. Retail Lab, a rotating retail space located at the Cadillac House in SoHo, is designed to provide fashion designers with an education in retail. Timo Weiland, selected by the Council of Fashion Designers of America and co-creator Cadillac as the first brand for their Retail Lab, has edited a collection of Vista Alegre products to be sold in the art and fashion house.
The collection, which will be offered to consumers until the end of August, includes pieces like the Butterfly Parade and Sol y Sombra patterns by Christian Lacroix, place settings from the Venezia and Transatlântica collections, Jet Black and Lavish vases and Olympos barware.
“We were very fastidious in choosing the few companies with which to partner on this exciting endeavor, and felt strongly that Vista Alegre paired very well with the aesthetics and mission of the Timo Weiland brand,” Timo Weiland, the brand’s creative director, told HFN. “Vista Alegre’s beautiful tabletop and decor items lend a distinctive element to Retail Lab, and we love the way they offset our clothes and accessories.”
Added Daniel da Silva, president of Vista Alegre USA, “We are very excited to be working with Timo Weiland, one of the fashion industry’s most talented and enterprising designers and brands. By selling our products in Retail Lab, we are bringing the Vista Alegre brand to a new demographic of sophisticated consumers and are aligning our company with an emerging leader in the fashion world, as well as prestigious venues like New York Fashion Week.”