Designers and industry guests took a step back through time on Monday evening at the new Matouk showroom in Manhattan's Chelsea neighborhood, during a Great Gatsby-themed soirée in honor of the company’s 85th anniversary.

The Gatsby theme was inspired by Matouk’s latest collection of sheets with the same name. Upon entering, guests received a signature “Gatsby” cocktail and a personal handkerchief embroidered with their initials. Lulu De Kwiatkowski, who partnered with Matouk in 2007 on a bedding collection, was there offering guests temporary tattoos from her line.

New Matouk showroom

Matouk hosted the party simultaneously with NY NOW so out-of-town guests could be part of the anniversary celebration and new collection preview.

Matouk family

"It is hard to do anything for the first time ever at a company that has been around for 85 years, but I can guarantee you that we had never had a tattoo parlor in our showroom before," said CEO George Matouk, pictured above with his father, stepmother and wife. "So shout out to our amazing friend and partner Lulu DK for being fabulous and generous and turning things up for us as she always does in so many ways."

Lulu De Kwiatkowski and Meg Woodhouse

Lulu DK temporary tattoos

Notable attendees included interior designer Robert Passal, style expert Eddie Ross, One Kings Lane co-founder Susan Feldman, Domino Editor in Chief Robert Leleux, Traditional Home Senior Design + Market Editor Tori Mellott, Elle Décor Senior Digital Editor Amy Preiser, Grange PR/Marketing Manager Jaithan Kochar, design writer Zoe Settle and design bloggers Stacey Bewkes and Marisa Marcantonio.

Stephanie Schomer, Zoe Settle, Mimi Faucett

Robert Leleux, Marisa Marcantonio

Stacey Bewkes, Amy Preiser

Eddie Ross, Susan Feldman, Jaithan Kochar

Elizabeth Blitzer, Tori Mellott

The new Matouk showroom, which opened in April, is located at 118 West 22nd Street on the 9th floor.