industry insider | Sep 22, 2017 |
Domino signs licensing deal with Lenox

Domino has signed a deal with Lenox Corporation on a collection that will launch next year. The media company will team up with the tableware, giftware, and home entertaining business to both design and market the Domino by Lenox Tabletop Collection.

Nathan Coyle
Nathan Coyle

“We're delighted to partner with Lenox, the clear leader in tabletop design and entertaining,” said Nathan Coyle, CEO of Domino. “Domino is all about helping people discover fresh and beautiful design across all price points. Our Domino by Lenox tabletop line is exactly that.”

Coyle continued, “Domino’s licensing relationship with Lenox also showcases our desire to build a brand that people love—and to offer many ways to experience our brand. We’re excited to blaze new trails in terms of how publishers can monetize a media property.”

“Our partnership and licensing effort with Domino allows us to leverage our design and category expertise to offer innovative everyday dinnerware to a younger generation while reinforcing our position as America’s leading tabletop and entertaining business,” said Katrina Helmkamp, CEO of Lenox Corporation. “Our goal is to be flexible and responsive to meeting the needs of the market while working with organizations that are passionate and consumer-driven. We are thrilled to partner with an organization like Domino that shares our beliefs and has a commitment to delivering beautiful, creative products to consumers.”

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