industry insider | May 31, 2018 |
Contest encourages students to slow down

Disconnection was the marching order from Kikkerland Design and A.S.Adventure, Belgium’s biggest outdoor retailer, which teamed up with students from the renowned Design Academy Eindhoven on a design challenge. Students were tasked with creating “objects that unplug from digitized society and invest in their outdoor environment.” The winners debuted their goods during NYCxDesign this month.

Challenge winner "Stick It" by Revekka Evers, an outdoor construction set; courtesy Kikkerland x Design Academy
Challenge winner ‘Stick It,’ an outdoor construction set by Rebekka Evers; courtesy Kikkerland x Design Academy

In the semester-long project, Oscar Peña, head Man & Activity at the DAE, and professors Natassia Jacobs, Chris Koens, Mieke Meijer and Christopher Brach were on hand to guide students and review products and concepts.

The goal of the contest? To slow down. “We live in a fast-paced, digital-centric world where people crave constant distraction,” announced the project brief. “We risk becoming listless, overly dependent on our devices. The goal of this design challenge is to create objects that inspire people to unplug, slow down and invest in their outdoor environment.”

ourtesy Kikkerland x Design Academy
‘One Pillcase’ by Leandra Eibl; courtesy Kikkerland x Design Academy

The students were asked to develop “designs that speak to the ingenuity that comes from self-reliance and discovery. The designs aim to achieve a sense of balance in a fast-paced generation using the sensorial aspects of: Active Motion, Lighting, Food Trends, and Pure Adventure.”

Rebekka Evers’s “Stick It,” an outdoor construction set for children, took home top honors. Designed to stimulate creative thinking, the toy includes a sharpener and 20 silicone construction blocks. Children can “collect sticks, sharpen with the sharpener and insert them into the blocks to build anything,” says the designer. The other winner, “One Pillcase” by Leandra Eibl, is a minimalistic case for vitamins, mints, aspirin and pills.

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