Curbed, the Vox Media–owned real estate site, will be folded into New York magazine starting May 1. The news was shared in an internal memo to Vox employees yesterday, then quickly tweeted by Daily Beast media reporter Max Tani.
“We believe this sets Curbed—a beloved brand and home to some of the strongest digital journalism on real estate, architecture, design and urbanism being published—on a path that’s editorially ambitious while also more sustainable as a business,” a Vox spokesperson wrote in a statement. A full relaunch is expected later this year.
The news comes on the heels of the departure of the site’s editor in chief, Kelsey Keith, who announced last week that she would be stepping down after five years at Curbed, though she will continue to executive-produce the brand’s hit podcast on failed utopias, “Nice Try!”
Curbed was launched in 2006 by blogger Lockhart Steele (he once described it as “Architectural Digest after a three-martini lunch”), and grew into a national network by 2010, with offshoot sites Eater (food and restaurant culture) and Racked (fashion coverage). In 2013, Vox purchased all three sites for a deal reportedly worth between $20 million and $30 million.
Last year, shortly after its purchase of New York Media, Vox slimmed down Curbed’s local coverage, sunsetting the Seattle, Philadelphia, New Orleans and Washington, D.C., sites.