industry insider | Feb 9, 2017 |
Cloth & Company produces first influencer collaboration with Oh Joy!
Boh staff
By STAFF

Cloth & Company has partnered with lifestyle brand Oh Joy! on its first furniture collection. The new line will feature 19 pieces, including seating, wall screens and benches in a variety of patterns and colors. The collection was unveiled at Las Vegas Market in January and will be available online at Target starting in March.

Cloth & Company produces first influencer collaboration with Oh Joy!
Cloth & Company produces first influencer collaboration with Oh Joy!

“Cloth & Company’s technology and digital printing capabilities give us the freedom to produce endless collections,” says Christiane Lemieux, the company’s co-founder. “We have the ability to collaborate with artists and influencers both in and out of the home furnishing space without any inventory or risk. We love the bold prints of Oh Joy!’s brand and are thrilled that she will be our first partner.”

Oh Joy! founder Joy Cho adds: “The marriage of our bold, colorful and whimsical prints with the incredible quality and style of Cloth & Company’s furniture is what designers’ dreams are made of. For the living room, bedroom or playroom, there are pieces to add a touch of whimsy and joy to any space in your home.”

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