The vintage and antique decor site's special art curation with Veronica Beard is going live. Among the collected artworks to be featured in the apparel brand's Soho retail location are a Sybil Kleinrock lithograph; "Summer Girls 1," by Leif Huron; and Josef Albers's "Interaction of Color—Homage to the Square" screenprint.
Why was the partnership with the American clothing brand a fit? Cofounder and chief marketing officer of Chairish Anna Brockway tells EAL, "Firstly, I am truly honored that the chic Veronica Beard boutiques around the country are chock full of vintage finds sourced from Chairish. In light of this, we invited Veronica Swanson Beard and Veronica Miele Beard to select their favorite Chairish pieces, which we'll showcase in a curated collection on Chairish this September. Even better, Chairish is installing a pop-up art gallery in Veronica Beard's SoHo store and together we're co-hosting a VIP cocktail party to celebrate our collaboration. Beautiful artwork looks even better when paired with beautiful clothes!"
The cocktail party will unfold on September 19. The sale will go live that day as well, at 12 noon EST.
Share Miele Beard and Swanson Beard, the apparel brand's founders and sisters-in-law, “We design clothing for a woman’s lifestyle, and interiors is an extension of this. Our stores are filled with beautiful pieces from Chairish, and we are so excited to share our decor picks with Chairish customers.”