“Changing the name to Bunny Williams Home is an idea I have had for some time and although BeeLine has achieved great brand recognition, I think it will elevate awareness and simplify the tie between me and my furniture line,” said Williams.
The new title of Bunny Williams Home more cohesively includes interior designer Bunny Williams’ furniture line and her licensed product.
Williams' furniture line debuted in 2008 with 30 pieces and has grown to nearly 150. This spring, new additions include 10 new lamps, Art Deco inspired desks, and a handful of new upholstery options including mid-century styled chairs, storage ottomans, and a whimsical all-over upholstered bench.
Her current licensed lines include paper goods for Caspari and mirrors for Mirror Image Home. This spring, she will introduce a rug collection for Doris Leslie Blau and an art collection for J. Pocker. A line of mantels and accessories with Chesney’s is anticipated for the fall, among others.
“I am excited about the licensed partnerships I’ve created because these are all companies I have used in my design work for years. To me, this is important because I never want to create something I wouldn’t use myself. Each one of these brands is known for quality, and my aesthetic fits right in. Together, we have created products I’m excited about and proud of.”
The Upper East Side Manhattan shop Treillage, which is owned by Williams and her husband John Roselli, will carry an expanded selection of Bunny Williams Home furniture as well as rotating product from all of her licensed lines.
Bunny Williams Home is also sold through Ainsworth Noah in Atlanta, Harbinger in Los Angeles, John Rosselli & Associates in New York, and Lee Jofa in Boston, as well as select retail partners throughout the country.