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Kaitlin Petersen
50 states project
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July 14, 2024
What this Iowa designer says to clients when they try to shop her sources
In this week’s installment of the 50 States Project, Des Moines, Iowa–based designer Julie Lyle of Indie House tells us how she implemented a finder’s fee for contractors, what she tells clients who question her value and how she’s growing the design and retail arms of her business while scaling back on project management.
50 states project
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June 28, 2024
How this Kansas designer is finding ways to scale without being stuck behind a screen
In this week’s installment of the 50 States Project, Prairie Village, Kansas–based designer Sarah Chaffee of Weltner Interiors tells us about working on a method for doing smaller projects profitably, how she grows her business without sacrificing her home life and why she prioritizes portfolio photography far above social media posts.
50 states project
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June 23, 2024
Why this Nevada designer’s best referrals don’t come from former clients
In this week’s installment of the 50 States Project, Las Vegas–based designer Tara Dudley tells us how she has scaled her firm with only a two-person team, why she no longer accepts the pressure of unrealistic deadlines, and why she brings a glass-and-mirror and AV specialist into every installation.
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