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Kaitlin Petersen
leadership
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May 23, 2025
12 components of a successful company culture
At the Leaders of Design Conference last month, BOH editor in chief Kaitlin Petersen joined dozens of the industry’s leading design firms in San Sebastián, Spain, for a session on how to foster employee engagement. Here are some of the key takeaways.
weekly feature
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April 30, 2025
What happened at High Point Market?
Business of Home’s editorial team was on the ground to take it all in—read on to find out what mattered most at High Point this season.
trade shows
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January 31, 2025
5 lessons from Las Vegas Market
Although vendor presentations at Las Vegas Market are still a fraction of the size of High Point’s, the January show demonstrated growing brand representation, strong attendance and upbeat vibes, reports BOH editor in chief Kaitlin Petersen.
year in review
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January 3, 2025
Saying goodbye to the 50 States Project
As we bid farewell to the 50 States Project, BOH editor in chief Kaitlin Petersen looks back on interviews with hundreds of designers from across the country—and what lessons we can take from the stories they shared.
50 states project
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December 27, 2024
Why this South Carolina designer is focusing on the things clients remember
In this week’s installment of the 50 States Project, Charleston, South Carolina–based designer Betsy Berry tells us how working for blue chip New York design firms taught her to pursue perfection, why she created an annual retreat for her staff, and how she’s finding new ways to get project timelines right.
50 states project
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December 20, 2024
How new software helped this North Dakota designer win with clients
In this week’s installment of the 50 States Project, Bismarck, North Dakota–based designer Alexa Kingery tells us how she marketed her work while growing her portfolio, how she created a safety net to protect herself in the procurement and billing process, and why she looks up to industry titans without feeling the need to emulate their formulas.
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