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Kaitlin Petersen
50 states project
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September 6, 2024
How switching to hourly billing supercharged this South Dakota designer’s business
In this week’s installment of the 50 States Project, Sioux Falls, South Dakota–based designer Cassie Beech of Made With Grace + Grit tells us how she built a robust team of subcontractors rather than employees, why she looks for profit in her time billing rather than product sales, and why she’s not looking to build an empire—at least not yet.
weekly feature
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September 4, 2024
Timothy Corrigan mastered comfort. His next challenge? Joy
In a new series, BOH editor in chief Kaitlin Petersen explores the art and science of design with the industry’s brightest minds. For the inaugural interview, she asks Los Angeles– and Paris-based designer Timothy Corrigan how he has developed and refined his signature style.
50 states project
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August 30, 2024
Why this Oregon designer spent 18 months defining her ideal client
In this week’s installment of the 50 States Project, Portland-based designer Holly Freres of JHL Design tells us how creating a board of directors enhanced her business, how she’s finding success in a slowdown, and why she likes it when her staff pushes her out of her comfort zone.
50 states project
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August 23, 2024
Why this Rhode Island designer doesn’t mind adjusting her process for each client
In this week’s installment of the 50 States Project, Middletown, Rhode Island–based designer Patti Watson of Taste Design Inc. tells us why a serious investment in office real estate pays off, how building a robust product library can help develop client trust, and why flexibility with clients and collaborators is an essential part of her success.
50 states project
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August 16, 2024
How this Pennsylvania designer makes time tracking easy
In this week’s installment of the 50 States Project, Philadelphia-based designer Alexii Friedman tells us how she created a profitable firm without always charging a markup, why she doesn’t mind when clients shop on their own, and how she’s designing projects that elevate her hometown’s heritage without getting bogged down in history.
50 states project
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August 11, 2024
How this North Carolina designer completely eliminated emails with clients
In this week’s installment of the 50 States Project, Durham, North Carolina–based designer Heather Garrett tells us how she creates a high-trust, low-contact relationship with her clients, why she charges a single fixed fee for large-scale projects, and how she stays motivated to keep marketing her business even when she’s tempted to take a break.
50 states project
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August 4, 2024
Why this Oklahoma designer gives her team a sales commission
In this week’s installment of the 50 States Project, Oklahoma City–based designer Hannah Sutter tells us why she doesn’t want her firm locked into a certain aesthetic, why she still does all her own accounting, and how she motivates her team to bring in new clients.
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