Kaitlin Petersen
50 states project
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June 19, 2022
How an online form simplified this Mississippi designer’s conversations about money
In this week’s installment of the 50 States Project, Percy, Mississippi–based designer Mary Clair Cumbaa tells us how her design degree helped her stand out when she launched her firm, why she opened a storefront to lock in better margins on product and how changing her website transformed the leads coming into the firm.
50 states project
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June 10, 2022
Why this Minnesota designer doesn’t want to go back to the office
In this week’s installment of the 50 States Project, Edina, Minnesota–based designer Tiffany Weiss tells us what she gained from a commercial design role at Walmart, how a trip to High Point unlocked a new path to profitability and the advice that helped her get confident raising her rate.
magazine
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June 9, 2022
7 designers get real about growth
For all of the upsides of growth, there’s a side effect that doesn’t get talked about enough: how emotionally challenging it can be for the principal at the helm. Seven designers at different stages of staffing up share how they think about hiring, and how they’ve adjusted to their own changing role within the firm.
50 states project
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June 3, 2022
Why this Michigan designer gives her team quarterly mental health breaks
In this week’s installment of the 50 States Project, Detroit-based designer Rachel Nelson of Concetti tells us why she wanted to refine her systems before making a single hire, how an unconventional questionnaire helps her vet clients and why she wants her staff to be the best version of themselves, not just great designers.
magazine
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June 2, 2022
How this designer is building the next generation of leadership for his firm
In the first decade of running architecture and design firm Workshop/APD, Andrew Kotchen and his co-founder Matt Berman strategically diversified their portfolio to ensure steady growth even in uncertain times. Over the years, their team swelled to nearly three dozen employees. Then the pandemic hit, and the firm doubled in size again. Growth at that scale means being a leader, but also building the firm’s next generation of leaders from within.
high point market
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June 1, 2022
Change at the top for High Point Market Authority
This week, the High Point Market Authority announced that its longtime CEO Tom Conley would be retiring at the end of the year. His successor, COO Tammy Nagem, is a veteran of the organization. BOH spoke to both to find out what’s next for High Point Market.
50 states project
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May 27, 2022
How this Massachusetts designer used her own home to launch her business
In this week’s installment of the 50 States Project, Brookline, Massachusetts–based designer Cecilia Casagrande tells us why she always invests in photography, how one project has had nine lives in print, and why she has opted for a personalized process that keeps clients in the mix throughout the design phase.
magazine
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May 19, 2022
Why this designer is focused on building a business, not a job
Oakland, California– and Atlanta-based designer Kelly Finley of Joy Street Design started her career as a corporate attorney. Now she’s looking to build a design empire, which means developing a team that can make decisions without her.
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