Kaitlin Petersen
50 states project
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December 2, 2023
Why this Virginia designer is hiring fewer subcontractors and more virtual team members
In this week’s installment of the 50 States Project, Alexandria, Virginia–based designer Quintece Hill-Mattauszek tells us why she’s moving in the direction of a smaller firm, how her ability to read client behavior informs her business decisions, and how she went from a supportive subcontractor position to the starring role.
50 states project
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November 17, 2023
Why this Utah designer got rid of junior designer positions in her firm
In this week’s installment of the 50 States Project, Salt Lake City–based designer Marianne Brown of W Design Collective tells us why she renamed her firm, how hitting rock bottom with her business inspired her to change her approach, and why she would rather lead than be a manager.
50 states project
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November 13, 2023
How this Vermont designer nailed the transition from firm co-founder to solo principal
In this week’s installment of the 50 States Project, Burlington, Vermont–based designer Vanessa Elliott tells us about her approach to “respectful renovation,” why it’s important for her to switch gears between projects of different sizes and why she prefers not to stick with one aesthetic approach.
50 states project
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October 28, 2023
How this Texas designer learned to talk money with her clients
In this week’s installment of the 50 States Project, Austin-based designer Sarah Wittenbraker tells us how she built the confidence to trust her instincts, how she’s preparing for turnover in her firm after realizing she’d become too dependent on her team, and how she’s navigating the red-hot local design scene.
50 states project
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October 20, 2023
Why this Rhode Island designer says fixing vendor errors is better than advertising
In this week’s installment of the 50 States Project, Providence, Rhode Island–based designer Courtney Taylor tells us how she ended up working with her mother for more than two decades, why she’s working full-time with a furniture designer and delivering projects where the furnishings are completely custom, and why she believes the key to financial success lies in explaining your work.
leadership
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October 16, 2023
7 things great bosses do to support their staff
Savvy businesspeople are always seeking ways to save time or effort. Yet becoming a better boss requires more of both—no shortcuts. Here are 7 strategies to step up your leadership game.
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