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Gail Doby
business blueprint
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November 13, 2024
How do you know if you’re understaffed?
Don’t wait until you’re swamped with work and low on employees: Use these strategies to know when it’s financially smart to staff up.
business blueprint
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September 4, 2024
Why it’s time to reframe the way you think about selling
Sales gets a bad rap, says interior design business coach Gail Doby—but that misses the point. Here, the Business Blueprint columnist clarifies what sales and marketing are really about, and why you’d do well to embrace the process of communicating your value.
business blueprint
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August 7, 2024
How to achieve financial sanity
Not sure how to secure your firm’s fiscal future? Interior design business coach Gail Doby offers a road map.
business blueprint
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July 24, 2024
How much money does your business need in reserves?
Building a healthy business is as much about how you save as it is about how you spend. In her latest column, interior design business coach Gail Doby explains how to create a comfortable financial cushion for your firm.
business blueprint
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July 10, 2024
It’s time to get serious and make a business plan
Industry slowdowns can make your firm feel the crunch, with fewer inquiries and an uncertain pipeline of future work. As interior design business coach Gail Doby explains, one of the best ways to weather the ups and downs of the market is to have a plan in place.
business blueprint
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June 26, 2024
Is your mindset blocking your success?
Three insidious mental blocks tend to prevent worthy designers from achieving their dreams: imposter syndrome, perfectionism and money. Identifying how they can have a stranglehold on your firm is the first step toward banishing them from your future.
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