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Gail Doby
business blueprint
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April 16, 2025
How to plan for succession
When starting out, most designers don’t dream about one day handing off their business to someone else—but planning to do so from the get-go can net you a big payday and a much smoother succession process.
business blueprint
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February 19, 2025
Should you pay your staff designers a commission?
Interior design business coach Gail Doby explains why the commission model is bound to fail in the context of most design firms and offers compensation structures to try instead.
business blueprint
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November 13, 2024
How do you know if you’re understaffed?
Don’t wait until you’re swamped with work and low on employees: Use these strategies to know when it’s financially smart to staff up.
business blueprint
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September 4, 2024
Why it’s time to reframe the way you think about selling
Sales gets a bad rap, says interior design business coach Gail Doby—but that misses the point. Here, the Business Blueprint columnist clarifies what sales and marketing are really about, and why you’d do well to embrace the process of communicating your value.
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