The Real Housewives of New York City cast member Alex McCord is making her debut foray into the world of home furnishings with the launch of Aluxe Home.
Preparing towels for cutting after dyeing
A joint venture with Nile Textile Industries SAE of Cairo, Egypt, the business will be lead by McCord as President, Vivian Douek as CEO, and Joseph Douek as non-executive chairman. McCord's husband Simon van Kempen will assist with the launch of the Hotel Collection in fall 2012.
The initial launch includes 18 lines of bathroom towels as well as 24 bedding selections, all of which are manufactured in Egypt and are made of 100% Egyptian Cotton. With its new showroom at 295 Fifth Avenue in New York, the products will be available to wholesale customers beginning September 19.
Mahmoud Ghazal, Simon van Kempen, Alex McCord and Vivian Douek
"Simon, Vivian, Joseph and I are thrilled with the launch of Alux Home, which is the culmination of many months of meetings between all the partners," said McCord. "This new venture was cemented when we visited and inspected the factory last month to ensure that we were happy with its quality, professionalism and working standards for its employees."