Grandaughter of beauty mogul Estée Lauder, Aerin Lauder this week announced the launch of AERIN, a luxury lifestyle brand that expands her vision of effortless elegance across a range of luxury lifestyle categories.
She has partnered with the Lenox Corporation to produce and distribute AERIN branded products across multiple home categories. The AERIN home collection will be available in select prestige stores globally in early 2012.
“As we create these and future products under the AERIN brand, I will honor the spirit and heritage of my grandmother’s vision by weaving in my point of view and continuing to enrich women’s lives.”
This new business is born from Lauder’s entrepreneurial dream as well as the desire for key items that simplify life. Lauder will help women look and feel their best in an approachable and easy manner.
“AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estée: passion, style, hard work, family, and, of course, all things beautiful. AERIN is a luxury lifestyle brand that builds upon this heritage, for my generation and for those that follow,” said Lauder.
The defining elements across the AERIN brand are style, authenticity and accessibility. Drawing from her deep connections within the luxury, fashion and beauty industries, AERIN will establish world-class partnerships with designers, artists and brands to create products defined by classic design, unique materials and a modern vision.
“Given my great passion for both home and beauty, they are the ideal categories to begin to bring to life the world of AERIN. I am fortunate to work with partners who are the best in the business,” said Ms. Lauder. “As we create these and future products under the AERIN brand, I will honor the spirit and heritage of my grandmother’s vision by weaving in my point of view and continuing to enrich women’s lives.”