Grandaughter of beauty mogul Estée Lauder, Aerin Lauder this week announced the launch of AERIN, a luxury lifestyle brand that expands her vision of effortless elegance across a range of luxury lifestyle categories.
She has partnered with the Lenox Corporation to produce and distribute AERIN branded products across multiple home categories. The AERIN home collection will be available in select prestige stores globally in early 2012.
“As we create these and future products under the AERIN brand, I will honor the spirit and heritage of my grandmother’s vision by weaving in my point of view and continuing to enrich women’s lives.”
This new business is born from Lauder’s entrepreneurial dream as well as the desire for key items that simplify life. Lauder will help women look and feel their best in an approachable and easy manner.
“AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estée: passion, style, hard work, family, and, of course, all things beautiful. AERIN is a luxury lifestyle brand that builds upon this heritage, for my generation and for those that follow,” said Lauder.
The defining elements across the AERIN brand are style, authenticity and accessibility. Drawing from her deep connections within the luxury, fashion and beauty industries, AERIN will establish world-class partnerships with designers, artists and brands to create products defined by classic design, unique materials and a modern vision.
“Given my great passion for both home and beauty, they are the ideal categories to begin to bring to life the world of AERIN. I am fortunate to work with partners who are the best in the business,” said Ms. Lauder. “As we create these and future products under the AERIN brand, I will honor the spirit and heritage of my grandmother’s vision by weaving in my point of view and continuing to enrich women’s lives.”
News categoriesAll News >
Why real estate developers love this designer
This product line was crowd-sourced with help from 10,000 fans
The founders of Flaneur are anything but
WestEdge Design FairPublic Design Show
Twenty First Gallery debuts new Tribeca location with designer Emmanuel BabledExhibition
Dutch Design WeekPublic Design Show
8th Annual Art of the Table with Bilotta and Traditional Home
Plant Seven opening during High Point Market
Eddie Ross presents at Wood-Mode during Design Chicago
Meet Sandow's Robot-Powered Designer Tool Ready to Disrupt the Home Industry
How Brad Ford Cultivated a Community of Modern Makers
BDDW’s Tyler Hays is the Uncle of the Maker Movement
Why the Home Industry's Retail Strategy Isn't Working
- In Print
- Tag Sale
Fall Design Week Featuring Gift & HomeAmericasMart Atlanta
Lights.com Home Lighting CollectionLights.com
Pennoyer Newman Modern & Industrial CollectionPennoyer Newman