When “good enough” becomes easy enough for everyone, what makes a brand stand out? The Big O: Originality. In today’s surging seas of AI sameness, it’s your taste, discernment and distinct point of view that will give you the competitive advantage. The key opportunity now is to utilize AI in your marketing so that it supports your efficiency without flattening your voice and turning your brand into a polished but bland semblance of all the others.

In the first half of this Launch class, brand strategist and designer Ericka Saurit will explore how AI is changing designers’ relationship to creativity, and its impact on brand differentiation. You’ll learn how to treat AI as a thought partner rather than an author by feeding it clearly outlined brand inputs to generate far superior marketing outputs.

The interactive second half moves from theory to practice: After defining the core elements of your own originality filter—teaching AI what makes your voice and perspective distinct—you’ll put it to use by developing and refining real marketing content. 

In this class, attendees will learn:
- Why AI-generated sameness is boosting the value of individual taste, judgment and point of view
- How to identify your own Big O: the unique qualities that make your brand difficult to imitate
- How to use AI as a thought partner for research, ideation, refinement and acceleration without handing over authorship
- How to recognize and correct the generic patterns that make most AI-assisted content sound the same

After this class, attendees will have:
- A practical originality filter for evaluating AI-assisted content before it goes public
- Clear language, reference docs and prompts you can use to train AI 
- A repeatable process for turning generic output into content with your original voice and point of view

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.