Simply Irresistible: Mastering the Art of Attraction to Land Your Dream Clients
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Instructor Sandra Funk, February 14, 2024; 1:00 - 3:00 p.m. EST. Online
February 14, 2024 1:00 - 3:00 p.m. EST

Picture your wish list of client “crushes”—the ones you can only dream of working with. Now imagine them lining up and just begging to book you. How would that transform your business? (How would it transform your life?) To go from stanning from afar to long-term (professional) relationships with your top-tier clientele, you need to know the secrets of attraction. In this Valentine’s Day workshop, Sandra Funk reveals them. 

Detailing ways to identify, attract and keep even the most elusive clients, Funk will teach you strategies to get inside their minds, understand their desires and uncover what makes them tick. You’ll learn how to create your dream client profile, which will serve as a compass for finding and vetting the best. By figuratively stepping into their shoes, you’ll gain insights to inform every client-facing encounter going forward. By the end of the course, you’ll have all the knowledge and tools needed to make your firm completely irresistible to your ideal clients—and all their dreamy friends.

In this class, attendees will learn:
- Techniques to identify and define your dream clientele
- Ways to tailor all aspects of your business to support attracting them
- How to approach interactions from each client’s point of view in order to understand their objectives and surpass their expectations
- The art of crafting marketing copy that speaks to your dream clientele’s desires

After this class, attendees will have:
- The skills to refine every client-facing encounter in order to meet them wherever they are in the design process
- The ability to create share-worthy client experiences that surprise and delight
- Practical techniques to consistently step into your dream client’s perspective as a means of fostering empathy and aligning every interaction, thus improving the overall client relationship

Additional Information:

This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

Sandra Funk is the founder and CEO of House of Funk, a full-service online interior design firm that creates thoughtful homes with an emphasis on clean lines and soulful touches. Funk’s award-winning design work has been featured in Elle Decor, House Beautiful and Architectural Digest. She is also the founder of the Interior Design Standard, a master plan for designers to utilize her streamlined processes and profitable business formula. With a finance degree and background in business process consulting, she is expertly equipped to help you run the most efficient, professional and profitable business possible.