The way clients find and hire interior designers is changing. They’re no longer relying solely on traditional search engines—they’re asking AI tools like Claude, ChatGPT and Google’s AI search for recommendations. If your firm isn’t appearing in those responses, you may be missing out on an increasing share of your ideal client base.

In this session, Jessica Nelson, co-founder of AI for Interiors and principal of Etch Design Group, will explore what this shift means for your marketing strategy—and what you can do about it today. She will cover SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), breaking down each concept in clear, practical terms and explaining why all three matter for design firms right now.

Nelson will also demonstrate how to use Claude to develop a consistent brand voice across your website, blog, social media and client communications; how to optimize your Google Business Profile; how to create content built around the questions clients are already asking AI; and how to automate routine marketing tasks that consume valuable time each week.

You don’t need a large marketing team to adapt to these changes. With a clear strategy and the right tools, designers can position their firms to be discovered in an increasingly AI-driven landscape.

In this class, attendees will learn:
- What SEO, AEO and GEO are, how they’re different, and why all three matter for your firm’s visibility right now
- How to build a Brand DNA Playbook using Claude and apply it consistently across all your marketing channels
- How to create blogs, website copy and social content that AI search engines actually recommend to potential clients
- How to use Claude to automate recurring marketing tasks like content planning, newsletter drafts and social scheduling

After this class, attendees will have:
- A content strategy built around the real questions your ideal clients are asking AI tools
- Practical prompts for SEO-, AEO- and GEO-optimized content across blogs, websites and socials
- A clear action plan for your Google Business Profile, brand voice and content calendar
- A realistic starting point for using Claude to market your firm consistently and in an on-brand way

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.