For many designers, launching a product line is an exciting proposition—but they have no idea how to pivot from their project work. Beyond developing a beautiful product, success entails identifying opportunities in the market, building the right operational foundation and creating offerings that feel like a natural extension of your firm’s design philosophy.

In this Launch class, Molly Sedlacek, founder and creative director of Orca, shares how she transformed a landscape design practice into a multifaceted business incorporating product development along with design services, procurement and construction,  ecommerce and education. Drawing on six years of experience, she’ll offer a behind-the-scenes look at how Orca identified untapped opportunities, developed products rooted in its core aesthetic and established a roadmap for sustainable growth. Attendees will gain practical insights into balancing client work with product development, defining roles and responsibilities, and building a product business that serves to strengthen—not distract from—their design practice.

In this class, attendees will learn:
- How to identify market opportunities that align with your firm’s design philosophy and expertise
- The key roles, responsibilities and processes involved in developing and launching a product line
- Strategies for balancing design services with product development as the business grows
- How to build a product road map while staying true to your brand’s core aesthetic

After this class, attendees will have:
- A framework for identifying product opportunities that complement your existing business
- A road map for evaluating and developing product ideas
- Organizational tools for planning product development alongside client work
- Greater confidence in taking the first steps toward building a product business

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.