A wide-ranging conversation with Alex Shuford III, CEO of Rock House Farm (a family of brands that includes Century, Hickory Chair and Highland House, among others), and Ray Hallare, CEO of Dowel Furniture, about what it means to be “open” for business today; how the global supply chain is changing; and how to know what’s happening with your favorite vendors.
Join the Community Discussion
Business of Home debuts Community Discussion, a biweekly series of interactive Q&A webinars. Hosted by BOH editor in chief Kaitlin Petersen, the series explores how COVID-19 is impacting interior design and the home industry—and how designers and brands should respond. Tune in every Monday and Friday at 1:00 p.m. EST.
Kaitlin Petersen is the editor in chief of Business of Home.
Alex Shuford III is the president and CEO of Century Furniture and Rock House Farm Family of Brands, Inc., the parent company of Century, Hickory Chair, Highland House Furniture, Hancock & Moore, Jessica Charles, Maitland Smith and Cabot Wrenn. A third-generation furniture veteran (his grandfather Harley F. Shuford founded Century Furniture), he owned and operated his own retail store group in Northern California for seven years prior to moving back to North Carolina to join the family business.
Ray Hallare is the president of Dowel Furniture, a family-owned business that launches licensed capsule collections with designers and works directly with a family-owned factory in the Philippines.