It’s one of the buzziest marketing terms: influencer. When done well, influencer marketing can be an effective and mutually-beneficial partnership that leverages your curatorial eye and cultivated online presence to broaden the awareness of products and companies you love and respect—not to mention, it can be an excellent side hustle. But where to begin? How do you identify the right brand partners and let them know you’re down for a few #sponsoredposts? What do you charge them, and how do you know if you’re a success?
Laiza Cors, CEO of home industry-focused influencer marketing agency Embello, and Anne Sage, a real-life influencer and one of the original online content creators in the home space, have taken the complexities of the influencer marketing process and streamlined them for you. Prepare for an overview of how influencer marketing has impacted the design industry, as well as actionable tools to help position your social media presence into a marketing powerhouse.
In this course, attendees will learn:
- How influencer marketing can expand your network and grow your business.
- How to build a strong media kit that can be shared with potential partners
- How to properly communicate your value to brands and calculate realistic fees for their posts
After this course, attendees will have:
- An outline for best practices when working with brands
- A deep understanding of your performance metrics and what they mean to a brand
*Designers, this one’s for you. Marketers—a video of an influencer marketing course for you, called "Hashtag Blessed: Influencer Marketing 101" is available in the LAUNCH recording library.
This is an online course conducted through Zoom webinar.
BOH Insiders get unlimited free LAUNCH classes
Click here to join learn more. If you are already a BOH Insider member and are looking to take this class, you can now register through your Benefits Portal.
Still have questions? Email email@example.com.