It’s one of the buzziest marketing terms: influencer. When done well, influencer marketing can be an effective and mutually-beneficial partnership that leverages your curatorial eye and cultivated online presence to broaden the awareness of products and companies you love and respect—not to mention, it can be an excellent side hustle. But where to begin? How do you identify the right brand partners and let them know you’re down for a few #sponsoredposts? What do you charge them, and how do you know if you’re a success?
Laiza Cors, CEO of home industry-focused influencer marketing agency Embello, and Anne Sage, a real-life influencer and one of the original online content creators in the home space, have taken the complexities of the influencer marketing process and streamlined them for you. Prepare for an overview of how influencer marketing has impacted the design industry, as well as actionable tools to help position your social media presence into a marketing powerhouse.
In this course, attendees will learn:
- How influencer marketing can expand your network and grow your business.
- How to build a strong media kit that can be shared with potential partners
- How to properly communicate your value to brands and calculate realistic fees for their posts
After this course, attendees will have:
- An outline for best practices when working with brands
- A deep understanding of your performance metrics and what they mean to a brand
*Designers, this one’s for you. Marketers—a video of an influencer marketing course for you, called "Hashtag Blessed: Influencer Marketing 101" is available in the LAUNCH recording library.
This is an online course conducted through Zoom webinar.
BOH Insiders get unlimited free LAUNCH classes
Still have questions? Email firstname.lastname@example.org.
Laiza Cors is the co-founder and CEO of Embello, an influencer marketing agency and platform dedicated to the home industry. She started her career in the home industry nearly 10 years ago working for the International Home + Housewares Show, the largest US trade show for homewares held in Chicago. After relocating to California, Laiza became the director of brand development for Design Campus, an online education platform and conference series for the interior design community. In her most recent role as the marketing communications manager at Barclay Butera, Laiza was responsible for the company’s digital brand development as well as overseeing marketing, social media and events. Her passion for home and expert knowledge in marketing led Laiza to start Embello, which connects social media influencers with home and design brands.
A graduate of Stanford University, Anne Sage was a consumer strategist in Manhattan prior to becoming a full-time content creator, stylist, and designer. She started her blog The City Sage in 2008 and still maintains it today. In 2010, she co-founded the online lifestyle publication Rue magazine; and in 2016 she co-founded Light Lab, a creative studio and design firm in Los Angeles. Anne is also the author of an interiors book entitled Sage Living, which was published by Chronicle Books. Most recently, she joined the team at Embello, an online platform and agency that connects social influencers with home and design brands for campaigns. Anne lives in Los Angeles with her husband, daughter and their four (yes, four!) pets.