Luxury fabric brand Castel celebrated the grand opening of its first-ever flagship showroom with a Spanish-themed fabric fiesta. Over 100 guests gathered to toast the 2,200-square-foot showroom at the D&D Building in Manhattan. French founder and CEO Stephane Silverman has spent two decades building the brand, which now has a space of its own that has floor-to-ceiling collections on display.
Among notable attendees were Barcelona partners Álvaro López de Lamadrid and Borja López de Lamadrid of Grupo Lamadrid, for which Castel is the exclusive U.S. distributor, including lines Güell Lamadrid and Les Creations de la Maison; showroom designer Toni Espuch of Azul Tierra; and Castel’s Laura Silverman, creative director, and Dennis Scully, vice president of sales and marketing. They were joined by design editors Madeline O’Malley of Architectural Digest, Anna Logan of Traditional Home, Helene Oberman of Interior Design, Robert Rufino of Elle Decor, Kaitlin Petersen of Business of Home, and Michael Boodro of Dering Hall.
“We’ve always believed the D&D Building is the prime location in New York City to source luxury fabrics, and our goal is to bring a fresh, personable and creative approach to the building through this space,” Silverman says. “We have a unique passion for beautiful fabrics and a real drive to make purchasing simpler for designers.... Shopping should be as effortless as possible.”
“We really wanted [the showroom] to feel like a modern-day atelier,” he continues, “having that Old World European feel and highlighting the Spanish roots of our partner Grupo Lamadrid, while also being very grounded in New York City, which is what Castel is all about. Perusing through fabrics is now how it should be—no more boards.... [Toni Espuch] really brought our vision to life, and the space really reflects the merging of personalities and styles.”
Photos by Kevin Lau for Business of Home.